First, let's list the commonly recognized benefits of Article Marketing and then we'll look at the magic of numbers when you decide to multiply the number of articles you distribute. Besides being the least expensive form of high quality advertising there is, these are some of the goals well-written articles allow you to achieve:
--Permanently place your articles (with an Author Resource Box and live links back to your site) all over the Internet, on blogs, social networking sites, article directories, wikis, information archives, other people's websites and, of course, your own site
--Bring your site increased traffic that is already screened to have an interest in your topic - if you can interest readers to spend time absorbing your article, they are much more likely to click your link than if they just run across a link with your website name but no article
--Build and solidify your reputation as an expert in your field - if readers look at your article, there is a specific reason; they want to learn something, and if they do, they respect you for giving them information (and you did it for free)
--Increase your site's search rankings - because of the links you have coming back and the added content on your site
--Allow contact with people with interested in the same things you are, whom you would never meet otherwise - not everyone who uses article distribution is selling something; sometimes it is just for sharing common interests
--Provide the most cost-effective, permanent advertising alternative in the world - it's a one-time investment that pays dividends into perpetuity
So, everyone knows how effective and cost efficient writing articles is for helping you increase your search rankings and traffic. But did you know that distributing multiple articles increases the benefits exponentially, not just proportionately? Let's look at how some of the benefits of using articles become amplified when you distribute a series of articles.
1. Backlink Increases
If you cover more than one topic, or you cover a broad one, a single article cannot address all the information you might like. So if you send out more articles you get more links; more links means higher search engine rankings; higher rankings means more traffic and links; and you've just built a self perpetuating circle of growth.
2. Traffic
The more people who see your articles, the more people will click on your links. And, if you think of article distribution as advertising, studies show that with more exposure to an ad, the more people take the action the ad is requesting; the same concept applies to articles.
3. Self-screening Traffic
By reading your article and Resource Box, the people who visit you have self-screened themselves to have an interest in your topic. The more articles on a topic, or multiple related topics, the more screened visitors you attract and the more likely they are to meet your needs while meeting theirs.
4. Return Traffic
If you put up a series of articles on your site spaced over time, rather than all at once, your readers will learn to come back, because they know you add material of interest to them.
5. Reputation Building
Building a reputation is easier if people see your byline multiple times on the topic they have an interest in. Also, if you post your articles on your site, as well as distributing them, your reputation will increase both with readers who may not have seen all your article, and with search engines, who love content rich sites.
6. Details Matter
Good articles with detail have more interest to readers and search engines, than generic copy. The more detail you can provide with more articles improves your reputation and search engine rankings for the terms you use in the article. It's all about "long-tail" key words.
So, if you thinks about it, more articles will not just increase the benefits proportionately, but really can do so exponentially! Try it - you'll like it.
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