Russia has often been billed as a secretive country. Indeed, one of their main cities, Zelenograd, was effectively a closed city from its inception in 1958 until 1991. A mere 23 miles from the capital of Russia, Zelenograd is the Russian equivalent of America's Silicone Valley. It is also the home of some of the world's most powerful electronics, microelectronics and computer companies. It is made up of many smaller, microdistricts and is a modern thriving city.
So who could have foreseen that this would be such an up and coming city? Well, Sony for a start! Sony Bravia knows that Russia plays an important role in the electronics industry and has much influence around the world which is why Bravia have their own Russian department to cater for all the Russians that want good quality LCD TV's.
Russia is a place renowned for its stunning architecture. Attention to detail is the be all and end all when it comes to Russian buildings. They take immense pride in everything they do when it comes to building and they also have a great love of the arts.
Many famous artists hail from Russia and have taken their love of the exquisite out into the wider world for all to appreciate. In a manner of speaking, this hasn't changed. The people still love their art, they still love to see things of beauty in crystal clear vision to enjoy. They love to have their senses stimulated to the max. This is the exact reason why LCD TV's have taken off is such a spectacular way in this country.
Clarity of vision, crystal clear audio and top quality products at affordable rates are all things that Russians demand from their products. Given that they have one of the biggest centres for electronics, this is something they know all about.
Russia is no longer the barren country of coldness and hardness. It is more open to visitors and they welcome tourists visiting the country. It is a thriving colourful place with a very interesting history and a hunger for everything new and vibrant.
This is seen with the love of electronic products from LCD TV's to computers turning up in more and more households. Of course, there are still great swathes of Russia that live below the poverty line and do not have these products but what a position for manufacturers to be in? Bravia are well placed in Russia for those that, once meeting a certain standard of living, will be expecting to be able to purchase electronic goods of a certain standard. This has to be easier than trying to sell to a market that is already saturated with the same products.
The fact that the market is ready with TV's that don't wreck the environment has to be a huge bonus for the purchasers as well as the companies that are hoping to harness that business when it comes their way. We are fast heading towards a day when every home will have the latest LCD TV, the latest computer or the latest cell phone and worldwide communication has reached an unprecedented level so people no longer have to accept what is only in their local shop but can look further afield and get the best quality their money can buy.
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