RSS is the current rage in online publishing. But what precisely is RSS?
RSS or Rich Site Syndication is a file format akin to XML, and is utilized by publishers to make their subject matter visible to others in a format that may be universally read.
RSS permits publishers to syndicate their content through a dispersion of a listing of links with a brief summary.
It’s been around quite awhile, however with the advent of junk email filters and internet blogging, it’s quickly becoming the pick of newsletter publishers who would like to get their content over to their subscriber base.
Nevertheless, not a great deal of attention has been afforded to the rewards RSS offers for SEO.
Why Search Engines Love RSS
Many search engine optimization experts think that sites optimized around themes, or niches, where all pages equate to a specific subject or set of keywords, rank best in the search engines.
For instance, if your site is configured to sell tennis rackets, your total web site substance would be centered around tennis and tennis rackets. Search engines such as Google appear to favour tightly-themed pages.
But where does RSS enter in all this?
RSS feeds, normally sourced from newsfeeds or blogs, frequently correspond to a specific topic or niche. From utilizing extremely targeted RSS feeds, you are able to enhance your web site content without having to compose a single line on your own. It is comparable to having a personal article writer publishing theme-based articles for you - free of charge!
How could RSS better my Search Engine Rankings?
On that point are three potent reasons why content from RSS Feeds equals attractive bait for search engine crawlers.
1. RSS Feeds furnish Instant Themed Content
There are numerous publishers of RSS feeds that are particular to a specific theme. Because the feed is extremely targeted, it may incorporate different keywords that you would like to rank highly for. Adding these keywords to your pages helps Google mark your web site as one with pertinent content.
2. RSS Feeds furnish New, Updated Content
RSS feeds by big publishers are updated at specified intervals. Once the publisher adds a newer article to the feed, the earliest article is unloaded.These modifications are instantly effected on your pages with the RSS feed also. Therefore you have got new relevant content for your visitors every hour or day.
3. RSS Feeds Result in More Spidering
One thing I never expected would occur as a consequence of bringing an RSS feed to a few of my other web sites was that the Googlebot visited that site almost daily.
To the Googlebot, my page that featured the RSS feed contained into it was equally as favourable as a page that was being updated every day, and in its assessment, was a page that was meriting seeing daily.
What this means to you is that you’ll get your web site being indexed more often by the Googlebot and therefore whatever new pages that you append to your site will be picked up a great deal quicker than your rivals.
How can this benefit you as a marketer?
Well, for instance, let’s suppose a top online vendor comes out with a hot product that you critique and write up a small report on, and that your competition does the equivalent.
Google typically is given to index pages at the beginning of the calendar month and whenever you overlook that update, you’ll in all probability need to wait until the following month to even see your submission in.
But, because your web site has RSS feeds, it now becomes indexed more often. Therefore the probabilities of getting your page indexed rapidly are a great deal higher. This yields you an advantage over the competitor, since your review will come out earlier in the search results than theirs.
Imagine what an entire month’s advantage could do to your affiliate sales!
Why Javascript Feeds Are Not Useful
A lot of web sites offer javascript code that returns content sourced from RSS feeds for your site.
These are of utterly zero value in terms of SE rankings, because the googlebot can’t read javascript and the subject matter isn’t construed as part of your page. What you require is code that parses the RSS feed and delivers the feed as html content that’s part of your page.
This is accomplished applying server side scripting languages like PHP or ASP.
Therefore in closing, in addition to optimizing pages the usual way, adding RSS feeds to your site should equal a significant component of your scheme to advance your search engine rankings.
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