Sometimes, a good letterhead is all it takes to establish credibility.
In business, it is very important to build a reputation based on credibility--- to your clients, your employees and all other people that you deal with. Only with credibility can you establish trust. And the first formula to success is always the gaining of trust from the people who could make you successful. Thus, in every business deal that you go into, you always try to make an impression; an impression that you are credible and trustworthy and very much capable of providing the products and services that you offer with the highest quality. And sometimes, all it takes is one presentation, one impression, to start pave the way to credibility.
People often say that first impressions last. In business, first impressions are certainly very important. Perhaps even to the point of being its make or break. Take for example the other day, while I was walking on the street. I saw this small billboard on the side of the road for a laundry business. The grammar of their slogan was all wrong--- I was taken aback at how they could have let it slip. My first thoughts were, :this is one laundry company I am never doing business with.
Even if someone was to recommend it to me as being good or effective, I probably would still have doubts, taking into account their lack of judgment in placing an advertisement like that out. It was good for making people laugh, but certainly not in urging them to cater to their services. While I was walking there, contemplating about that mistake of a billboard, I realized that the world of business was like that: you either had to make a good impression on the get-go, or else you go.
Thus, in giving out letters to other companies or making documented presentations, one of the most important considerations is the letterhead. This word actually refers to two things. It can be the heading on the topmost part of the letter or it could be the paper used for the letter itself. If you want to impress, make sure both are good.
The former reference of this term includes the name of the business, the address and, for most, the companies logo or their corporate graphic. Sometimes, a companies slogan or most regarded-upon phrase is included. The name, address and the logo are all given factors of the heading. However, if you wish to include a company slogan, make sure it is appropriate for whatever the document is for. You do not want the person you intend it for to read it and wonder on why you deemed it necessary to place a slogan.
The latter meaning of this term refers to the choice you make on where to put your heading on. Should you go for ordinary paper or for specialized stationery? It may seem a trivial matter for some, but in truth, it can be a factor that will tell whether you have impressed your client or not. After all, using ordinary paper might make your client think you are not putting much effort into impressing him. In choosing your paper, make sure it represents what the business is all about--- in high quality.
Whether in presentation or clientele invitation, a good letterhead can ensure you get attention.
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