Home | Internet Marketing


10 Attention Capturing Tips

By: V.K. Rajagopalan

In affiliate marketing, when you are creating a sales letter for an affiliate product, internet visitors first browse through the sales letter. During such browsing, if they come across a items which captures their attention, then they may stop browsing and start reading the sales letter.

Long sales letters are known to have a better conversion so do not try to have a short sales letter. In a long sales letter, you have the flexibility to explain the benefits and features in a highly structured and detailed manner to ensure that a visitor is influenced and gets the "Purchase" mood.

With a long sales letter, you can still arrest the attention of the skimmers. The following are some of the ways that you can profitably employ:

1. First impression is a lasting impression

Your ad copy should look professional. The reader should want to read your letter, should feel compelled to read your letter . A misspelled word in your heading can turn off a potential customer. Why would one buy from you if you don't take care of details? What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use prominent headlines and sub-headlines to easily catch your visitors' attention. Talk a lot on the features and benefits of your product. Have a sub-headline on each feature. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Pictures and Graphics

Use pictures or graphics that highlight your product or service. Also use pictures or graphics to show bonuses. They will make your product stand out to your visitors. Pictures and graphics also easily attract one's eye and make her linger on the graphic object.

4. Fast loading of Graphics

Ensure that your graphics load fast and all the links work correctly. People do not like to wait. This is all the more important if the graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

Use short sentences or sentence fragments. It is easier to read and understand short sentences than long ones. Very lengthy sentences may itself dissuade the visitor from proceeding further as he will realise the degree of difficulty in reading your sales letter.

6. Text Font and color

Use italics, bold, color and underlining to highlight important words and phrases. Make sure that you use them sparingly. Too much of them may look like you are frantic and will turn away potential buyers.

Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product.

7. Highlight Product Benefits

Pick the three most dominant and fascinating advantages of your product and repeat them in different parts of your sales letter. At the same time, you need to be careful not to keep repeating it as it will become boring. This will help your visitors easily remember these benefits. Rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the qualities and advantages of your product. Visitors will want to read more if your list is bulleted.

9. Postscript

You should use a postscript (P.S. and P.P.S.) at the end. This is among the most read sections of a sales letter. You may remind the bonuses included, repeat the strong point of your product, or point out the urgency for the prospect to take action.

10. Buy Button Placement

With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy early on, so provide them with the opportunity to do so. You should capitalize on the prospect's Buy mood immediately lest he changes his mind later on.

With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.

Article Source: http://www.articlesinsight.com

Generate Attention Grabbing Tips To Succeed. Read Rajagopalan's article on Attention Grabbing Phrases to get a huge list of attention seeking words and phrases.

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Internet Marketing Articles Via RSS!
Additional Articles From - Home | Internet Marketing
Sign Up for a free account or learn more.
Member Login
Submit Articles
Top Authors
Most Popular Articles
Submission Guidelines
Article RSS Feeds
New Stuff
About Us
Site Blog
Links
Link to Us
Contact Us
Privacy Policy
Terms of Service
Sitemap
articlesinsight.com » Copyright © 2006
Links | Terms of Service | Submission Guidelines | Contact Us | Andy Hudson | Privacy Policy | About Us

Powered by Article Dashboard