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Identifying Your PPC for Managing PPCs

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To begin with you need to answer the 4 questions below:

1. Why should I read or listen to you?

2. Why should I believe what you have to say?

3. Why should I do anything about what you are offering?

4. Why should I act now?

In fact, these are a powerful guideline for what to include in your Google ad and on your web page when folks click through. Answer them, and you've taken your message and made it that much more compelling.

We have failed to live up to our potential because we have tried to be everything to everyone. This is not possible. If your vision of what your company is and what it wants to achieve or be is unclear then your clients won't know what it is either, and that will uselessly spend your time and energy.

Most likely you remember this easily recognized USP of Domino's Pizza:

Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.

Domino's was an industry leader back in the days when they started with that USP. Because of this singular, yet plain value statement, a multi-billion dollar business was established.

Here is what the 13 words of Domino's USP did to the daily processes of their business:

Fresh. They don't have to keep freezers full of prepared inventory. They keep all of the needed ingredients on hand, along with adequate staff to prepare the orders. And the pizza doesn't even have to taste good.

Hot. They keep a disciplined time schedule, getting the pizzas into the oven in time with orders that come in. They keep the right containers on hand and the delivery guys make sure the pizzas are well packed.

Pizza. Not spaghetti, lasagna, fine wines or burgers.

Delivered. This is no diner. Servers, chairs and tables or a team of busboys are unnecessary.

In thirty minutes or less. Speed and efficiency is the motto here.

Guaranteed. When the customer hears this, he sits up and pays attention. And the manager has financial incentive to keep the operation moving.

With your USP defined and honed you will find freedom. You can then specialize. If you are asked to solve a problem that is not in your little corner of your field you send them to someone else. You are not expected to be a master in any other topic but your own.

You can certainly expand into other areas, and many businesses have multiple USPs. Every product in a retail store has its own USP. But in each case, it needs to be unique, and it needs to be clear.

A good USP will fit in a Google ad-or at least the most important part of it will.

Article Source: http://www.articlesinsight.com

Kirt Christensen's dynamic style of Pay Per Click Management as he handled over $612,000 of annual ppc advertising for clients, has them praising about him! managemypayperclick.com

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