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Lazy Guru = Lousy Product

By: Colin Preston

I don't know, lazy gurus; have I got it wrong or have most of those marketers who make their money from marketing to internet marketers - as it were - bared their collective souls and suddenly admitted that they're really just a bunch of totally idle, useless, wastes of space? Has internet marketing really reduced itself to asking newcomers to believe that idleness is a virtue and that money grows on trees?

One case in point from my inbox last week. A guy who I've previously had a lot of time for sent me one of the usual "go, go, go" missives. Having clicked through to the sales letter I noticed the often-used picture of him with his smiling wife and child. However, right alongside that was a description of how he was so "shockingly lazy" that he had played a character in a video game for over 104 days in the last few years! I suddenly had one of those 'disjoins' that the gurus talk about - lovely wife and child; vast part of life spent playing mindless video game. And this was on a sales letter!

And what was even worse was that I then went and bought the product! My only excuse in mitigation is that I had previous good experiences with stuff from the guy concerned who is honest, but the warnings were already there. And the product? Well, it was, just, well... lazy. That's as good a word as I can use.

But I shouldn't have been because idle sums up very well a lot of the output I see nowadays. In fact, one very well known internet marketer seems to have stopped bothering to put any explanation at all between the affiliate links in most of his emails. It's just "Go here, click here, buy this" And that's the long version.

If this sounds like a rant then I suppose it is. Successful internet marketing is actually hard work, just like a j-o-b, and the lazy guru approach is just not honest I'm afraid. As someone who's made hundreds of thousands of dollars on the internet over the years I think I have some kind of a true perspective and the lazy guru thing is just a load of hogwash, at least if you're trying to build a business that will last.

I mean, one of the most careworn phrases used in marketing to the innocent and unaware is "passive income for ever". Err, wrong! Most subscriptions, for example, last four to six months at best, particularly if you're not regularly putting up new stuff. Four to six months is not "for ever", it's for four to six months. That's it.

Then there's Adsense, the lazy gurus' favorite. Well, I have quite a number of Adsense funded sites and the best performer by far is one on mortgages. No surprises why. The rest just don't justify the time I've spent on them. In fact, slapping up Adsense sites only becomes worthwhile when you just, literally, slap them up. With Adsense, ugly is good. Ugly works, because all the visitor wants to do is click away. I'm here to tell you, don't waste time making pretty Adsense sites - life's too short.

Affiliate marketing. Yes, that can make some serious money done right, which is NOT randomly shoving a load of links all over a site. Affiliate marketing done right means effectively making the product your own and treating it and writing about it as if you owned it. In a previous existence decades ago I became the top selling technical rep for a very large chemical company because customers always came to ME first when they wanted to order or know something about one of our products. They didn't bother going to the company - I was their first port of call; in fact I WAS the company to them, and that should be you with your chosen affiliate products.

There's no doubt where the really big money comes from though. To join the big league you need to follow the words of that decidedly unlazy and very intelligent marketer, Marlon Sanders. He's long said that to make the big money you have to have your own product and he's right. I can absolutely back up what he says because over 90% of my online income has come from sales of my own products. And that takes some work I'm afraid. That is, unless you want to put it up on elance but please, don't get me started on that...

Article Source: http://www.articlesinsight.com

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