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Manage Your Pay Per Click Campaign -What about Headlines?

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Think of it, an army of more than 100,000 miniature salesmen in the form of Google Ads covering the planet all working for you. The only time you have to pay them is when a customer will open the door and hear their message.

Advertising is selling in print. That means the words you should use in your Google ads are the same words you use when you're on the phone or sitting across the table from a prospect, convincing him to buy something.

In advance of writing your ad copy use this exercise: Tell someone who might want to buy your product all about your product. Watch for their responses of interest, such as raised eyebrows and leaning forward, then take note of what you said to elicit that response.

These things you said, will also help your army of Google ads get their foot inside the door. The challenge you face will be fitting it in to the limited space. Your character limitations are: 25 letters and spaces for your title, 35 for each of the two lines of the body and 35 letters and spaces for the displayed URL.

So those are your limits. And that's okay, because your goal is not complex: just be clear, simple, and relevant.

Literary folks with Ph.Ds or even MBAs generally have serious marketing disabilities. For advertisers academics can be more of a hindrance than a help.

You don't need to be a literary genius. Google Ads are the language of the street, not the ivory tower. Speak to your customer in the language she responds to in everyday conversation, and she'll click.

As in printed ad and on web-page, the headline is the greatest asset in garnering responses. In that minute moment of time it takes to read the headline copy your customer first begins to decide whether you are truly relevant.

Start with that keyword your customer just typed in and fit it into your headline. That will be the first signal to him that you're truly relevant. This means that you'll want to create enough different ad groups that each of your major keywords can have an ad of its own.

Perhaps you sell customized power supplies. Your potential customers are going to use any one of many different pathways to you. He could use "adaptors" for a search term. He may use the term "power supplies". He may type "transformers" in to the search box.

The thing to do is click on over to your favorite keyword tool, like Wordtracker, or maybe you have some keyword generating software. When you are there you will find all the major variations and related keyword terms for your niche market. Your next step will be to divide them up into sub sets for grouping to match specific ads. Such as:

Custom Power Adaptors

Record-Speed Custom Production Time

Get a Full Quote in 1 Business Day

XYZAdaptors.com

adaptor

adaptors

ac adaptor

power adaptor

custom adaptors

Custom Transformers, Fast

Inventory Cost, Lead Time Advantage

Get a Quote in One Day or Less

transformer

transformers power

transformers

electrical transformers

voltage transformers

Power Supplies to Order

Inventory Cost, Lead Time Advantage

Get a Quote in One Day or Less

XYZAdaptors.com

power supply

power supplies

switching power supply

dc power supplies

ac power supply

They are not flashy ads, right? They aren't heaped with gushing verbiage; in actuality, to people like you and I they are most probably boring. They should be. They're not directed to you and I.

This is a company that aimed at engineers, therefore their ads use the terminology that engineers can understand, connect to, and recognize. They reflect their targeted customer well. Plus, they have a good CTR.

Using your major keywords in your headline and creating as many different ad groups as you need with all of your biggest keywords is what makes the formula work.

Article Source: http://www.articlesinsight.com

Having over a decade of experience in pay per click management , Kirt Christensen, will share his expertise in PPC management, by presenting you tips he found that work (and some that don't work). www.managemypayperclick.com">www.managemypayperclick.com

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