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Useful Information that Can be Used by Anyone

By: Mark McCulloch (Millionaire Success Mentor)

Over 18 months I spent close to $10,000 US on ebooks, internet marketing courses, training materials, web hosting, domain forwarding, autoresponders, AD trackers, advertising costs - traffic exchanges, exit exchanges, search engines, pay-per-click programs, ezines - subscription fees, randomizers & doublers!

I also lost money when a few programs that I was involved with went under, including a payment processing company called EzPayWay which disappeared owing me over $1400 in commissions.

All the money that I did make online was ploughed back into yet more programs & yet more opportunities. It was a vicious circle & I ended up getting deeper & deeper into debt. I was just fortunate that I had a good JOB to fall back on.

At the end of those 18 months I took a break from everything to do with online businesses. I dropped my internet marketing 'escapades' & focused on other ares in my life that I had been neglecting - like my health & my relationships with my wife & other members of my family.

After 6 months of mental & physical recuperation getting myself back on track, I decided to give it one last try ...

I got in touch with several of my key contacts & asked them what they were up to, what programs they were promoting & what they were making money with on the 'Net.

However, when I resumed my internet activities I changed a number of things in my approach:

1. Maintain FOCUS

You know, there's always going to be a newer program, a better compensation plan, a more professional website. I was no longer going to run around promoting every single opportunity that came my way.

I was going to pick FOUR or FIVE of the best opportunities available & only promote established companies that were highly recommended & highly profitable.

2. Promote businesses in line with my PERSONAL INTERESTS

My interests include Internet Marketing & Personal-Development.

Surprisingly, one of the first companies that I ended up selecting for my come-back, was a company that I had promoted back in my early days, which involved both of my interests (Smile)

The company is called SFI Marketing Group & they specialise in Internet Marketing Training & Success Montoring. They've helped me immensely with my own internet marketing efforts.

3. Take MASSIVE ACTION

The 'Net is like a large powerful & never-ending ocean. My previous efforts had been merely little pebbles tossed into deep waters. They had no effect what-so-ever in the great scheme of things. To get results on the 'Net your website needs a great amount of exposure amongst the Millions of other websites & programs.

There are several ways of driving lots of TRAFFIC to your websites like:

* Traffic Exchanges

* Getting listed in Search Engines

* Pay-Per-Click Advertising

* Banner Exchanges

* Emailing OPT-IN lists

* Marketing To Qualified Leads

* Ezine Advertising

You'll need to learn about all of these different ways of generating traffic to your website.

Personally, I advertise my website using all of the methods above. However, instead of trying to build up downlines in free programs, I PAY for the TRAFFIC that I require to promote my business opportunities.

Which brings me nicely on to my next point ...

4. Diligent TRACKING of the the effectiveness of my advertising.

Previously I was literally throwing money down the drain by NOT carefully tracking the different types of advertising I was spending my money on.

When I did get sign-ups to programs or sales in affiliate programs I was none the wiser as to where these sales came from & unable to clearly identify which mode of advertising was attributable for the sales.

I was like a sniper firing away in all directions without a scope to home in on my targets !!

5. Lastly, I added the HUMAN ELEMENT to my business

A lot of business might be conducted on the internet, but the internet is merely a tool. The buying & selling of products, especially in network marketing, involves the personal recommendation of services from one party to the next.

This personal element had been missing from my business all along.

I had been emailing 1000s of FFA leads per day (BIG DOGS style), sending out emails to loads of Safelists, sending emails to 1000s of MLM Leads using autoresponders, but NOT ONCE over the course of 18 months did I actually SPEAK to anyone.

Sure, I made a few sales but they were far & few between. I also came close to trouble a few times as a result of SPAM complaints (I'll save that story for another time but it was the last time I used FFA leads !!).

Nowdays, I call up my prospects & try to establish a rapport with them. I find out what they want out of life, what their interests are & if I can help them. I tell them about my experiences, what I've learnt trying to market various products online, how I'm a better internet marketer now than ever before by doing what I'm telling you now.

And you know what??

I enjoy waking up in the mornings, I make new friends everyday, I call up interested prospects, I find out what they want, I help them get what they want, & now I get PAID all the time!

The TELEPHONE is as much a tool for Internet Marketers than the 'Net itself.

So there you have it !!

A simple internet marketing strategy that have served me well on my return to Cyberspace.

I hope that you find a few things here to help you improve your internet marketing strategy & ultimately, take you that one step closer to financial freedom.

If you would like to go one step better then you can join this fantastic opportunity at SFI Marketing Group and I will personally train you to do everything mentioned above and more.

http://www.coachofsuccess.com

Article Source: http://www.articlesinsight.com

Regards Always Mark McCulloch www.markmcculloch.com - mark@markmcculloch.com Internet Marketer and Entrepreneur, Committed to creating success (UK) 07875 647 867 (Call Me Anytime), Skype - mark.mcculloch1

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